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Unique Drive Experiences
Middle East off-road driving enthusiasts have a new facility to test and develop their skills.

The first Land Rover Experience Centre in the Middle East has been launched in the Kingdom, in collaboration with Bahrain International Circuit (BIC).

The BIC’s acclaimed off-road course has seen a number of automakers use it to highlight their vehicles’ capabilities over the years. However, thanks to Land Rover, the course has been revamped and offers new challenges.

Bruce Robertson, Jaguar Land Rover managing director, Middle East and North Africa, says that customers and prospects will have even more opportunity to experience Land Rover products, while also gaining access to professional off-road driver training.

“We are changing the course, making it more extreme in some areas and we will continue to evolve that. Some of the obstacles look difficult at the moment; we want to make them even more difficult because our vehicles are extremely capable off-road and we want to show that.
According to Bruce, the appeal of the Land Rover Experience Centre is not just about driving off-road, it’s about the whole experience.

“People can come and utilise the facilities and feel part of the Land Rover family. More importantly, they go away having done a level one or a level two course, which helps to grow your off-road prowess, regardless of the vehicle you drive.”

Many drivers who purchase these luxury cars may be worried about scratching them while off-roading but Bruce believes that the beauty of this course it that it teaches them how to drive their cars in a safe and responsible manner.

“We don’t see our vehicles as precious, they’re designed to perform in extreme conditions, so while it is a luxury vehicle it has a purpose on or off road,” he says.

As the first Experience Centre by Land Rover in the region, the new Land Rover Experience Centre at Bahrain International Circuit will serve the Bahraini market in addition to welcoming customers and prospects from around the MENA region. The facility boasts spacious grounds, diverse off-road tracks and is in close proximity to the Bahrain Grand Prix Circuit.

At the opening ceremony, Shaikh Salman Bin Isa Al Khalifa, chief executive of BIC, and Nawaf Khalid Al Zayani, managing director of Euro Motors, Jaguar Land Rover’s exclusive dealer in Bahrain, also praised the new facility.

“Bahrain International Circuit is delighted to be partnering with Land Rover and unveiling this wonderful new Experience Centre,” says Shaikh Salman. “As ‘The home of motorsport in the Middle East’, we take pride in being able to offer some of the most unique motoring experiences in the world. We invite everyone to come down to the circuit and to give this facility a try.”

Visitors will have the chance to choose between two experiences: the first as a passenger in a Land Rover vehicle, while one of BIC’s expert Land Rover lead instructors drives the course, the second as an opportunity to get behind the wheel to take on the facility’s many challenges head on, guided by a qualified Land Rover Experience instructor.

There are currently six Land Rover LR4 vehicles on site at BIC and there are plans to offer the full line-up of Land Rover models; from Range Rover to Discovery Sport and Range Rover Evoque.

Call 17 450-000.