womanthismonth.com | JULY 2025 BEAUTY 70 Discounts often seem like a good idea to get clients into your salon. But here in Bahrain, always giving discounts has seriously hurt the business. The Problem: Why Discounts Harm Our Salons The truth is, constant discounting has hurt the value of our entire beauty industry. It started during COVID, and now it’s spreading fast – one salon lowers prices, and others feel forced to follow. This creates harmful competition. If we want a strong, healthy industry, we must stop undercutting each other and start supporting one another like a real community. Are You Ready to Stop Discounts at Your Salon? Every month, we invite readers to pose their own questions for Badia to answer in her next column. Make sure to ask your own by emailing [email protected] A k Badia Your Monthly Guide to Salon and Spa Success ? When you always offer discounts, your clients start to think your normal prices are too high. This causes serious problems: • Your Skills Seem Cheap: You’ve spent years learning, training your staff, working hard and making your services excellent. When prices are cut, all that effort feels less important. Clients might think your special skills are not worth much. • You Trap Yourself: When you try to beat competitors with discounts, you trap yourself in a losing game. Skilled employees know their worth – and they’re playing the game too! They want better salaries, but if you’re always cutting prices, you can’t afford them. What happens next? You’re stuck with a less experienced team, working harder for less, in a salon where prices keep dropping. In the end, the value of your business disappears – and so does your salon. • You Attract the Wrong Clients: People who only come for discounts are not loyal. They will always leave you for the next salon at a cheaper price. This means you’re constantly stressed about finding new clients. • Your Team Gets Tired: Working hard but earning less makes your team lose their passion for the job. They miss their targets, get stressed, and eventually leave. Remember, your salon is a real business. It’s not a small hobby. It can be a joyful journey or become a nightmare. The Solution: Focus on Real Value, Not Low Prices So, how can we attract and keep clients, and still make good money? You must set your prices based on the real value you give! This also creates fairness for your team. Imagine if all salons in Bahrain charged fair prices instead of fighting each other with endless discounts – our whole industry would profit and truly grow! Try Smart Packages with Free Gifts: At your normal prices, create special packages. Then, add extra service that feels valuable but doesn’t cost you much. Big effect, small cost.
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