womanthismonth.com | JULY 2025 BEAUTY 71 First, your entire team must clearly understand why the price increase is happening then the front desk. Senior staff should also inform their clients at least two months in advance. This shows respect and protects client loyalty. The new pricing applies only to senior team members who truly deserve it – those with over 10 years of experience, strong skills, loyal clients, high average tickets, excellent retail sales (based on deep consultation), income over BD3,500 and high rebooking rates. Clients usually appreciate this honesty and professionalism – especially when it reflects real value. The requirements for this position are crystal clear, and the path to reach it is open to everyone. The conditions are set, and all team members are welcome to work towards this goal. Nothing is truly free – it’s about smart strategy. Offer low-cost extras that make clients happy and grow your salon. These extras should feel like a gift, but they serve a purpose: to encourage rebooking and increase spending on the next booking. Examples: • In the spa: Short extra massage, hot stone add-on or a free eye treatment. • In the hair section: Quick trim, soft waves or a head/neck/shoulder massage. • For manicures: Hand mask, 10-minute massage or simple hand treatment. Remember: You’re not giving away services – you’re building value. Badia How can I increase prices for senior staff without upsetting my clients? And how will other staff feel? Instead of giving discounts, what small extra services can I offer that feel special to clients but don’t cost much? Different Prices for Clients (Easy Choices): Offer three clear price levels for the same main service in your salon, always with the same great quality. • Premium: Top products, best results. • Signature: Good products, great results. • Basic Essential: Still good quality, simple and affordable. This lets every client choose what fits their needs and budget. Pricing Based on Skills (Fair for Your Team and You): Your senior stylists and therapists – with high experience and special skills – should charge premium prices. This reflects their value and your investment in them. A fair price increase of 15 percent to 20 percent for senior staff is well-deserved. Most clients respect this when it’s explained properly. Who are seniors? 10+ years of experience, top skills, loyal clients, high average tickets, strong retail sales (showing deep consultations), income over BD3,500, high rebooking rate and a high salary. Your junior staff can charge a lower price as they gain experience. This shows a clear growth path for the team. Staff Badges: Clearly Showing Skills • Sarah – Senior Expert • Layla – Junior Expert Make Every Client Visit Special Make every client feel truly special from the moment they walk into your salon. • Great Talks: Listen to what they want and suggest the best service. By using these smart ways to show value, your salon will attract the right clients, make more money and build a loyal customer base. You’ll no longer need to rely on discounts. Watch the Video
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