Newly appointed Royal Thai Ambassador to Bahrain, His Excellency Sumate Chulajata, shares his vision for diplomatic cooperation, cultural exchange and economic collaboration in an exclusive interview with Kristian Harrison.

How has your experience in Bahrain been so far?
I’ve thoroughly enjoyed my time here. My first impressions were the wonderful weather and the warmth of the Bahraini people. When I arrived in December, the Arabian Gulf Cup was underway, and I had the pleasure of watching the final match between Bahrain and Oman. Celebrating Bahrain’s victory with locals was a memorable introduction.

What do you enjoy doing in your spare time, and how have you explored Bahraini culture?
I enjoy playing golf and football and love travelling. Bahrain has offered me the perfect opportunity to explore a vibrant mix of tradition and modernity. I’ve visited the Manama Souq, Bahrain Bay and Block 338. During Ramadan, I attended several Majlises and Iftar gatherings and even fasted myself to better understand and appreciate the culture.

How would you describe the current state of diplomatic relations between Thailand and Bahrain?
I consider myself lucky to serve in Bahrain, given our strong diplomatic history since 1977. The relationship thrives at both the royal and people-to-people levels. Nearly every Bahraini I meet has visited Thailand, and there’s deep admiration for Bahrain among Thais. I would describe Bahrain as a dear friend of Thailand in the Middle East.

How do you see these ties growing stronger during your tenure?
I see enormous potential in food security cooperation. Thailand has a robust food industry, while Bahrain is a key Middle Eastern hub. Our strengths are complementary. Additionally, we aim to expand cooperation in agriculture, trade, investment, public health and energy – all of which align with Bahrain’s Vision 2030 goals.

Are there any new trade or investment initiatives in the pipeline?
Bahrain is an important economic partner, and both governments are working on enhancing bilateral trade, possibly through a formal agreement. We see potential in boosting Thai exports, especially food and halal products, to Bahrain and the wider GCC. We’re also exploring Fintech collaboration and other investment ventures, particularly in wellness, tourism and agriculture.

What steps are being taken to enhance business partnerships, particularly in tourism, food exports and technology?
These are priority sectors for the Embassy. At the Bahrain International Garden Show 2025, we organised the Thai Pavilion with 16 entities showcasing innovations in food and agriculture. We also support private sector initiatives connecting businesses from both sides.

In tourism, we’re working on improving flight routes and promoting medical tourism. In food, Thai agri-food capabilities align with Bahrain’s food security agenda. For technology, Thailand’s digital growth and Bahrain’s regional tech leadership open doors for collaboration in Fintech and e-commerce.

Are there any upcoming initiatives to promote tourism between the two countries?
Thailand remains a top destination for Bahrainis for leisure, medical treatment and business. We’ve expanded visa-free travel for up to 60 days, and our global e-visa platform makes travel easier. We’re also promoting lesser-known destinations and wellness tourism.

We’re strengthening partnerships with Bahraini travel agencies and influencers. Last May, we held a business matching event linking 30 Thai hospitality businesses with over 100 Bahraini travel agencies to showcase Thailand’s rich tourism offerings.

What cultural exchange plans does the Thai Embassy have in Bahrain?
Cultural understanding is the foundation of strong relations. Promoting Thai culture is a national priority, and we’re planning several events, including the Thai Festival. This flagship event will feature performances, crafts and culinary highlights.

Culinary diplomacy is key too. We promote the ‘Thai Select’ label for restaurants maintaining high standards. We’re also fostering academic cooperation through exchange programmes, internships and visiting professors between Bahraini and Thai universities. These efforts aim to deepen mutual appreciation and people-to-people connections.

How large is the Thai community in Bahrain, and what roles do they typically hold?
Our community consists of around 3,000 people and continues to grow. Many have lived here for decades and are well-respected. Younger generations also bring valuable skills. Thai people are known for their hospitality, and many work in hospitality and wellness – hotels, spas, restaurants and airlines. We also have professionals in engineering, construction and services.

The Embassy remains committed to supporting the Thai community through regular engagement and assistance, helping them feel connected to home.

What message would you like to share with both the Thai community and the Bahraini people?
I’m deeply grateful for the warm welcome I’ve received – it has made me feel at home. To the Thai community, thank you for strengthening our bilateral bonds. The Embassy is always here for you.

To the Bahraini people, I’m honoured to serve as Ambassador and build upon our shared friendship, one rooted not just in diplomacy but mutual respect and cultural understanding. I look forward to working with the government, businesses and communities to create new opportunities and deepen our ties even further.

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