For a hundred years, Asgharali Perfumes has been a key player in the fragrance industry. From humble beginnings in 1924, the brand has evolved into a regional powerhouse, creating scents that resonate across generations.

Asgharali’s centennial year in 2024 was a momentous occasion, marking a century of dedication to fine perfumery. What began as a small artisanal perfume house has now expanded into a prestigious global brand, recognised for its commitment to excellence and an extensive collection of perfumes that celebrate cultural richness. With retail and franchised outlets across the Middle East and South Asia and distributors spanning Eastern Europe to South America, Asgharali continues to leave an indelible mark on the beauty industry

Lasting Legacy
The brand’s success lies in its unwavering passion for creating timeless fragrances that stir the senses. For a century, Asgharali has upheld the tradition of blending Arabian, Oriental and Western influences, ensuring that each perfume tells a unique story.

Its commitment to authenticity and quality has made it a household name, particularly in Bahrain, Oman, Saudi Arabia, Qatar and the UAE.Special Ramadan Celebration

This year, in honour of Ramadan and the company’s historic milestone, Asgharali is reviving its bestselling perfumes and bakhoor, featuring legendary fragrances such as Estabraq, Al Fairooz, Samia, and Dasha. These iconic scents embody the essence of luxury and are designed for those who appreciate refinement and sophistication. Additionally, the brand continues to showcase its exclusive 100-year collection, which fuses the artistry of the past with a vision for the future. Following a highly anticipated launch last year, this collection has generated immense excitement among fragrance enthusiasts across the region.

Looking Ahead
Saad Asghar Ali, Managing Director of Asgharali Perfumes, reflects on the brand’s journey: “Asgharali’s 100-year milestone is a reflection of the support of our customers and the passion of our team. We are deeply proud of our heritage and equally excited to inspire generations of stories to come.”Beyond celebrating its longevity, Asgharali’s centennial underscores its triumph in the ever-evolving perfume industry. As the brand embarks on its next century, it remains dedicated to creating scents that transcend time, evoking emotion and preserving cultural heritage.
Follow @asgharalico on social media and visit www.asgharali.com for more details.

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