In a significant move for Bahrain’s marketing industry, SOS Marketing, a leading full-service digital marketing agency owned by Red House Marketing, has announced a strategic partnership with AnalytixNow, an innovative technology firm specialising in AI, machine learning (ML) and data analytics. This collaboration is poised to transform how businesses approach marketing by leveraging advanced data analytics tools to boost performance and improve decision-making.
AnalytixNow is the first company in Bahrain to offer AI-powered analytics products tailored to marketing needs across all business sectors. In an increasingly competitive landscape, data-driven marketing has become crucial for businesses aiming to stay ahead. Success now hinges on obtaining precise, actionable data to inform real-time decisions that directly impact campaign performance and customer engagement.
This new partnership will see SOS Marketing integrating AnalytixNow’s cutting-edge AI technology into its marketing services. By harnessing AI-powered analytics, businesses can now analyse vast datasets that provide insights into customer behaviour, campaign effectiveness and budget optimisation. This deeper understanding allows businesses to predict trends, optimise their marketing spend and make smarter decisions that ultimately lead to better returns on investment (ROI).
“We are excited to work with AnalytixNow and bring its advanced data analytics products to our clients,” says George Middleton, CEO of SOS Marketing. “As the market evolves, businesses must stay agile, and data-driven decision-making is crucial for staying competitive. With AnalytixNow’s expertise in AI and analytics combined with our deep knowledge of the marketing landscape, we’re confident that this partnership will help businesses optimise their marketing efforts and achieve remarkable results.”
Through this collaboration, SOS Marketing aims to provide its clients with enhanced tools that will not only fine-tune their marketing strategies but also maximise overall ROI. AnalytixNow’s AI capabilities will help businesses turn raw data into actionable insights, leading to more targeted campaigns and improved customer experiences.
In addition to these capabilities, AnalytixNow’s advanced AI solutions enable companies to delve into Customer Sentiment, Opinions and Intentions. This allows businesses to track what customers are saying, gauge their feelings and predict future actions. By understanding these insights, companies can create highly personalised marketing strategies that resonate with their audience.
AnalytixNow CEO, Faiz Al Wari, shares his enthusiasm for the partnership, stating: “We are thrilled to partner with SOS Marketing to introduce our AI analytics products to the marketing industry. By combining SOS Marketing’s industry expertise with our data analytics tools, businesses can fine-tune their marketing strategies and maximise their return on investment. This collaboration will allow organisations to effectively use their data, ensuring they remain ahead in today’s fast-paced market.”
The partnership represents a leap forward in integrating AI into marketing practices in Bahrain. By offering businesses the opportunity to refine their promotional strategies through the power of advanced data analytics, SOS Marketing and AnalytixNow aim to transform how companies interact with their customers and enhance their overall marketing efficiency.
This development highlights the growing importance of AI and data analytics in modern marketing. With businesses increasingly relying on data to drive their decisions, those that embrace these technologies stand to gain a competitive edge, positioning themselves for long-term success.
For more information or to request a demo of AI-powered analytics products, contact SOS Marketing at [email protected] or call 66 330-069.
