Since its establishment in 2006, WestPoint Home Bahrain has become a manufacturing powerhouse that has transformed the textile landscape of the region, growing to become the largest home textile manufacturer in the Arabian Gulf. As part of WestPoint Home LLC, a leading US marketer of home textile products with a storied history dating back to 1813, the Bahrain operation underscores the company’s commitment to global excellence and local impact.
Headquartered in the United States, the company quickly earned a reputation for innovation and quality, a tradition that continues to this day. Over the years, WestPoint Home has expanded its operations globally, with significant manufacturing base in the Kingdom of Bharain in the Al Mazara’a Industrial Park.
WestPoint Home Bahrain’s journey began with the purchase of Manama Textiles in 2006. This acquisition was a strategic move that turned Bahrain into a vital cog in WestPoint Home’s global manufacturing network. The facility in Bahrain is a state-of-the-art, vertically integrated textile manufacturing hub that boasts the latest in textile technology. With a total direct investment of USD165 million and growing, the Bahrain operation is equipped to handle every stage of textile production – from spinning and weaving to dyeing, printing, finishing and stitching.
WestPoint Home Bahrain’s manufacturing capabilities are truly world-class. The facility produces a wide range of home textile products, including bed sheets, pillowcases, shams, bed skirts and more. Automated cut-and-sew equipment further enhances the production process, allowing the facility to produce millions of sheets and pillowcases annually. In total, the facility can manufacture, package and ship as much as 40 million yards of fabric each year.
The company’s commitment to quality and innovation has earned it partnerships with some of the most renowned brands in the world, including Ralph Lauren, Marriott, Hilton, Bed Bath & Beyond, John Lewis, Sam’s Club and Amazon.
The impact of WestPoint Home Bahrain on the local economy is significant. Since its inception, the company has contributed more than USD1 billion to Bahraini exports to the US, thanks in part to the Bahrain Free Trade Agreement which allows many products to ship to the USA duty-free. The facility currently employs around 1,250 people, including 90 Bahrainis, reflecting its role as a major employer in the region.
While the establishment has numerous commendable achievements, WestPoint Home Bahrain is not resting on its laurels. The company is actively exploring new markets in the Middle East and expanding its local presence. Partnerships with retailers like Lulu Hypermarkets are helping to increase the visibility of its ‘Made in Bahrain’ products.
Looking ahead, the company plans to further enhance its manufacturing capabilities in Bahrain by setting up towel manufacturing operations, a move that will not only boost sales but also create additional jobs for Bahraini citizens. This planned expansion aligns with the company’s strategy to leverage Bahrain’s business-friendly environment and stable infrastructure to drive future growth.
The success of WestPoint Home Bahrain can be further attributed to its strategic leadership. President and CEO of WestPoint Home, Steve Burns, has been instrumental in driving the company’s expansion and operational excellence. With a background in electrical engineering from Princeton University and extensive experience in manufacturing, organisational strategy and supply chain management, Mr. Burns has guided the company through significant milestones in business expansion, lean manufacturing, process optimisation and sustainability.
Bahrain EDB visits WestPoint’s NYC Office
WestPoint Home hosted the Bahrain Economic Development Board (EDB) led by HE Noor bint Ali Alkhulaif, Minister of Sustainable Development and CEO of the Bahrain EDB, explored our showroom in New York City, gaining insights into the Made In Bahrain products and witnessing firsthand the full spectrum of WestPoint’s capabilities at its New York Corporate Office on June 14, 2024. Additional attendees from Bahrain EDB included Ali Al Mudaifa – Chief of Business Development Bahrain, Musab Aboullah – Executive Director Business Development – ICT, Ahmed Sultan – Executive Director International Offices – Business Development Manufacturing, Transport & Logistics, and Dimitris Horiatis – Director Americas EDB Bahrain.