Features

The Future of Logistics Services: AJEX's Vision and Strategy in the Middle East

by BTM

Thu, 05 September 2024

Ajex Bahrain Leading Logistics Services

Since its inception in the Kingdom of Saudi Arabia (KSA), AJEX Logistics Services (AJEX) has perfected its core logistics services and now operates over 40 facilities across KSA, UAE and Bahrain. As part of our special ‘Saudi in Bahrain’ feature, marking KSA’s National Day, we spoke to Ayman Almarkhi – the Bahrain General Manager of AJEX who highlights the company’s exponential growth, its alignment with the Saudi Vision 2030, and its presence in Bahrain.

AJEX Logistics Service has grown its presence in the Middle East exponentially since its establishment in 2021.

In just three short years, the company has exhibited tremendous growth and now operates across seven countries with close to 60 logistics facilities while managing an extensive fleet. This growth has been driven by Saudi Arabia's strategic push to enhance its logistics infrastructure as part of Vision 2030, which has enabled diversification and the booming e-commerce sector.

Catering to diverse and evolving needs, AJEX has perfected and expanded its core logistics services which encompass domestic and international express delivery, warehousing, e-fulfilment, freight forwarding, and specialised cold chain solutions.

Revolutionising the Logistics Industry
At the helm of AJEX Bahrain operations is a Middle East specialist in express distribution and shipping solutions – Bahrain General Manager of AJEX, Ayman Almarkhi. The Bahraini national has prolific experience in the logistics industry spanning over two decades, and it is with his guidance that AJEX in Bahrain is set for a journey of growth, customer-service excellence, and strengthened client relationships.

An extensive network, regional expertise, and innovative solutions set AJEX apart from its competitors. “We operate over 40 facilities across Saudi Arabia, UAE, and Bahrain, including delivery stations, walk-in shipping centres, express hubs, customs clearance gateways, bonded gateway zones, and warehouses for dry and temperature-controlled options. AJEX operations are supported by more than 1,200 staff across the Middle East,” explains Mr. Almarkhi.

Several strategies are employed to ensure fast, flexible, and friendly logistics solutions with the integration of innovative technology being at the forefront. “Our real-time tracking and AI-powered route optimisation tools ensure that our deliveries are efficient and timely. We also utilise customer-friendly features including automated chatbots and streamlined communication channels to ensure customer service excellence,” he states.

This integration of technology has also proved to be a crucial tool in overcoming challenges as AJEX continues to expand its reach and presence. “Last-mile delivery obstacles, such as managing cash-on-delivery payments and navigating imprecise address locations, have become increasingly critical for e-commerce businesses seeking a competitive edge. By continuously investing in and integrating cutting-edge technology, AJEX enhances operational efficiency and delivers a superior customer experience,” he explains.

“For instance, our AI-driven algorithms help predict shipping times and anticipate potential delays, enabling proactive planning and decision-making. Finally, by utilising advanced software and automation tools, such as chatbots and shipper portals, AJEX effectively streamlines communication and improves transparency,” he adds.

The Rise of E-Commerce
“AJEX is adapting to the rise of e-commerce by expanding our service offerings and leveraging technology to meet the growing demand. We have introduced enhanced delivery options, including same-day and three-hour services, to cater to the fast-paced e-commerce market and diverse needs of our clients,” he states.

The company’s investment in technology, such as AI-powered route optimisation and real-time tracking, helps it manage the complexities of e-commerce logistics effectively. “By continuously evolving our services and infrastructure, we are well-positioned to support the booming e-commerce sector in Saudi Arabia, Bahrain and beyond,” he believes.

At the Forefront of Cold Chain Solutions
Building on its range of specialised services, AJEX excels in cold chain logistics, catering to the pharma and life-sciences with advanced temperature-controlled management solutions for small deliveries to heavy-weight goods. Across the GCC, its extensive domestic network includes strategically positioned, temperature-controlled terminals and international freight forwarding capabilities.

“At AJEX our cold chain solutions prioritise the safe handling of pharmaceuticals with specialised temperature-controlled facilities and advanced monitoring systems. Our rigorous protocols and real-time monitoring systems ensure medications are stored and transported optimally,” he says.

“Our Quality Management system integrates Standard Operating Procedures (SOP) and adheres to numerous regulations and standards, including those set by Saudi Arabia, the UAE, Bahrain, the EU, and the World Health Organisation (WHO), as well as the stringent standards of multinational and life science companies,” he states.

AJEX cold chain solutions are fully compliant with the global quality management system and European Good Distribution Practice (EU GDP) regulations and recognised by the Platinum GDP certification from Marken. AJEX is the first and only entity in the GCC to achieve the Platinum GDP status with Marken. “This certification underscores our commitment to quality and compliance, which is crucial considering the region’s extreme temperatures that demand rigorous protocols to ensure the integrity of perishable goods,” he explains.

A Growing Presence Across the Middle East
As founding entities of AJEX, Ajlan & Bros Group and SF Express bring their extensive expertise and longstanding reputations to its operations. 

“This collaboration enhances our capabilities and operational excellence. Additionally, by aligning with other key industry players and leveraging local expertise, we are able to expand our service offerings and deliver more comprehensive and efficient logistics solutions,” says Mr. Almarkhi.

AJEX is expanding its presence across both the Middle East and the rest of the world, investing in additional logistics facilities and enhanced service offerings to meet growing demand.  “Our plans include increasing our fleet and exploring new technologies to improve delivery efficiency and customer satisfaction. These investments are designed to strengthen our network in line with Saudi Vision 2030,” states Mr. Almarkhi.

AJEX aligns with Saudi Vision 2030 by advancing the Kingdom’s logistics infrastructure and supporting its strategic goals. Its investments in advanced technology, such as AI and real-time tracking, are integral to modernising the logistics sector and boosting efficiency. By expanding its operations and leveraging its regional expertise, AJEX is supporting Saudi Arabia’s ambition of becoming a global logistics hub and fostering economic growth.

As for its presence in the Kingdom of Bahrain, AJEX has a solid operational base, offering a range of logistics services that cater to local and regional needs. “We are actively exploring opportunities for further expansion, increasing our logistical footprint, and investing in advanced technology to improve service efficiency. AJEX is committed to expanding its presence and strengthening partnerships in Bahrain to continue excelling in the market,” he states.

“At AJEX, we are dedicated to innovation, excellence, and customer satisfaction. Our commitment to integrating advanced technology, expanding our network, and enabling trade drives our mission to be a leader in the logistics industry. We look forward to continuing our growth journey and contributing to the development of the logistics sector in Bahrain, Saudi Arabia, and beyond,” he concludes.

 

For more information on AJEX and to explore its range of logistics services, visit: https://aj-ex.com

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