Interviews

Drops of Life

by BTM

Wed, 07 August 2024

Drops of Life

Founded in 2016 as a branch of the Ahmed Mansoor Al-A’ali (AMA) Group, Myna Water has emerged as a premium brand of mineral water in Bahrain. Kristian Harrison finds out how the brand has positioned itself as a top choice for consumers seeking high-quality, locally-sourced bottled water under the leadership of CEO João Lopes.

The name ‘Myna’ holds significant meaning, reflecting the brand’s connection to Bahrain’s natural environment and heritage. “Myna in Arabic translates to ‘Our Water,’ encapsulating the values that are core to our brand identity,” Mr. Lopes shares. “This strong local connection is further reinforced by our commitment to maintaining the mineral balance in its water, tailored to Bahrain’s environment. The mineral balance in Myna Water maintains proper hydration, replenishing and regulating important bodily functions, making it an ideal daily drinking choice for consumers.”

In a competitive market, Myna Water distinguishes itself through an unwavering commitment to quality and customer service. Prioritising prompt attention to ad hoc needs, combined with rigorous quality controls and sustainability practices, sets Myna Water apart from its competitors. 

“Our goal was to provide consumers with a refreshing product that exemplifies purity and safety,” Mr. Lopes explains. “This vision was realised through leveraging Bahrain’s unique natural water resources. Our state-of-the-art production facility employs a multi-stage purification process, using reverse osmosis, UV sterilisation and ozonation. The water is then bottled in a fully automated, hygienic environment, preserving its premium quality.” 

The AMA Group’s long-standing reputation in Bahrain significantly supports Myna Water. As a trusted local conglomerate with diversified business interests, the company’s involvement provides Myna with a strong foundation and instils confidence in consumers. 

Despite its success, Myna Water faces challenges. “One of the key tasks is ensuring a consistent year-round supply to meet growing demand, especially during the hot summer months,” Mr. Lopes reveals. “To address this, we closely monitor demand and have invested in infrastructure upgrades to maximise extraction and production capabilities.

“Leading on from this, sustainability is a key priority for our brand, which follows several initiatives and practices to minimise our environmental impact. We are committed to sustainable practices, including using energy-efficient equipment, minimising waste and exploring renewable energy sources. We also prioritise recycled and recyclable packaging materials, furthering our commitment to sustainability.”

Looking ahead, Myna Water has ambitious plans for product development, market expansion and community engagement. The company plans to expand its product offerings to include sustainable packaging for smaller packs, as well as flavoured and sparkling variants. Additionally, it is exploring opportunities to export the brand regionally and deepen its community engagement through initiatives that promote water conservation and the benefits of optimum water consumption in Bahrain.

#INDIA IN BAHRAIN #MYNA WATER #AHMED MANSOOR AL-A’ALI CO #BTM AUGUST 2024