Motoring

Phantom Debut

by BTM

Sat, 03 February 2018

Phantom Debut

The new Rolls-Royce Phantom has arrived in Bahrain.

Following its recent global debut in London, the new flagship of the luxury car manufacturer was presented at Euro Motors, the sole dealer of Rolls-Royce Motor Cars in the Kingdom.

 
The new Phantom features a spectacular bespoke advancement with ‘The Gallery’. An unprecedented new concept in luxury, The Gallery reinterprets the motor car’s dashboard for the first time in 100 years. Owners will be able to commission a truly individual work of art that spans the width of The Gallery and sits behind a single pane of glass in their new Phantom.

 
“With this new car a new benchmark has now been set,” says Euro Motors general manager Majed Al Zayani. “The eighth generation of its nameplate, the 2018 Phantom heralds a new luxury business model, demonstrating that Rolls-Royce operates in the luxury goods industry like no other.”

 

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