Pioneering the Future
by: BTM - Sat, 01 Feb 2025
Blending technology with creativity enables us to deliver seamless experiences, from concept to execution. - Manish Gupta
Manish Gupta, CEO of Coforge, combines technology expertise with entrepreneurial vision to lead his company in shaping the future of digital solutions and event management.
Mr. Gupta has been instrumental in transforming the company from just 12 people at its inception in India to a global presence across the Middle East, with plans to expand further into Europe and emerging markets. “As the CEO, my role includes strengthening the company’s brand and reputation, setting the vision and managing day-to-day operations to ensure sustainable growth,” he says.
Mr. Gupta’s transition from digital IT solutions to event management was inspired by the potential to bridge technology with this complementary industry. “The event management sector, especially post-pandemic, has experienced massive growth, particularly in hybrid and virtual solutions,” he explains. This opportunity allowed him to integrate his IT expertise into a forward-thinking market.
Leveraging his background in digital solutions, Mr. Gupta has successfully introduced automation and cloud-based tools to event management. “Streamlining tasks like registration and attendee tracking not only reduces manual work but also minimises errors,” he says. Additionally, real-time data analysis enables informed decision-making for marketing, resource allocation and post-event evaluations.
“Using mobile apps, interactive kiosks and online platforms enhances attendee engagement, providing personalised experiences through applications and digital check-ins,” he adds.
Addressing data security in a digital era is paramount for Mr. Gupta. “We implement strong encryption, comply with data protection regulations and ensure secure authentication. Minimising data collection and maintaining transparency with participants are also key,” he explains. He highlights emerging technologies such as AI, VR/AR, 5G, blockchain, IoT and data analytics as transformative forces in the event management industry, enhancing personalisation, engagement and efficiency.
When tailoring solutions for the Middle East, particularly Bahrain, Mr. Gupta emphasises understanding local cultural norms and logistical needs. “Customisation ensures seamless integration and engagement, addressing language preferences and unique challenges,” he says. For professionals in Bahrain, he advises embracing cloud-based platforms, automation tools and data analytics to streamline operations and improve attendee experiences.
“Blending technology with creativity enables us to deliver seamless experiences, from concept to execution,” he states. “Building strong partnerships and adapting to market trends remain central to my strategy for achieving business growth.”
Mr. Gupta believes that the future of event management lies in the seamless integration of technology to provide unforgettable experiences. “We’re at a point where digital tools can create highly personalised and immersive events,” he says. From AI-powered matchmaking during networking sessions to augmented reality experiences for attendees, the possibilities are endless.
Under Gupta’s leadership, Coforge has also emphasised sustainability in its operations. “We are exploring ways to make events more environmentally friendly by leveraging digital solutions to reduce waste and optimise resources,” he adds.
As the event management sector continues to evolve, Mr. Gupta’s vision for Coforge is rooted in creating meaningful and impactful solutions. This includes focusing on training and upskilling his team to handle the complexities of modern event management while fostering a culture of innovation within the organisation. “Our goal is to stay ahead by continuously investing in technology and talent, ensuring that we’re not only meeting but exceeding client expectations,” he concludes.
Tags #coforge #btm february 2025 #interviews #digital #technology
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